Bodypainting artwork for Ron Bacardi as part of a brand activation campaign in several bars across Bogotá. The design incorporated the brand’s colors and logo directly onto the model’s skin, transforming her into a living representation of the iconic rum brand.
This project provided an engaging and visually striking way to connect with consumers, combining artistry with marketing. By bringing the brand to life through bodypainting, the campaign generated memorable experiences for patrons, reinforcing Bacardi’s identity and presence in the nightlife scene.
This activation demonstrated how live art can be a powerful tool for brand positioning, creating immersive interactions that leave a lasting impression on the audience.
