In a recent brand positioning event, I had the opportunity to create two exclusive bodypainting artworks that highlighted the identities and values of two distinguished organizations.
The first piece was created for Corpoacero, a company with over 60 years of experience in the production of galvanized and Cold Rolled steel in rolls and sheets, serving the construction, industrial, and infrastructure sectors. The bodypainting design aimed to reflect the strength, precision, and durability that define Corpoacero’s products, transforming the human body into a living representation of their brand.
The second artwork was developed for Exkema, a platform that integrates design, technology, and management to connect strategic vision, architectural expertise, and digital innovation. This bodypainting emphasized creativity, innovation, and the fusion of art with technology, capturing the forward-thinking spirit of Exkema and engaging audiences with a visually striking and memorable experience.
These projects demonstrated how bodypainting can serve as a dynamic tool for brand activation, providing immersive and artistic representations that resonate with both corporate identity and audience engagement.
